Second paper draft

Starting from the time we are born, to until we are through college for some, we highly depend on our mothers in our life time. Whether conscious or not, moms do small things throughout the day that all combine into one big picture that often times we cannot see. This is basically the job of a mother figure. Keep everything on track, with as little time and attention to the smaller things. Most people focus on the big picture, which is making it through the day, taking care of one’s self, and, in the case of these moms, their offspring as well. This influence on young lives if often times brought to light in the transition of leaving childhood, and becoming an adult. During this time in our lives, we truly realize that we must time manage on our own, to do simple daily tasks. One of those somewhat irrelevant and commonly overlooked tasks is the time women find to put into their own hair, and or its general appearance.  Personally, waking up in the morning, (keeping in mind how much I don’t want too), I analyze every step I will take to get ready that morning and approximately how long it will take me to do so. Being that I only worry about myself, the amount of effort I put into my look for the day is up to me. I do not have to think about getting my child ready for school, I do not worry about presenting myself at work, nothing. I worry about how much sleep I can possibly get. Keeping that in mind it is very easy to spot the angle that an advertisement would approach women from, now a days. There is an illusion that all women actually care about is the opinion of a man, but in reality she considers how much time she can actually spend on herself at that time. Out of the ads that I have analyzed, on common theme has occurred. Advertisements strategically target women in these ads by offering products that will supposedly save valued time.

Although these ads are different brands of hair product, the ad still is doing its job in a similar way. Two out of the three ads were very similar in concept. One of them draws the eye with a large picture of a woman’s head, with an even large stack of dirty dishes on top of it.  To me, this represents the big picture that the women’s hair in fact, is replaced with dishes, and therefor she does not care about is appearance, but instead she cares about getting done what she must get done in one day. This ad; along with one other both suggest that the busy mother should not sacrifice time from her day on her own hair. Or in other ways represents that a mother figure just simply would spend less time if any on themselves.

In contrast to the theme of advertising by saying,’ spend less time here and you get more time for said task!’ This ad draws readers in a different way. By painting a picture a possible example of a ”girl(s) you hate” this draws a readers eye in a different way. By giving this young thin girl, pretty blonde hair with nice curls, she seems to be the spokesperson of jealousy in this sun in hair treatments world. In one way or another the girl in this ad is looking at you in a way that suggests that people would hate her for her great hair and looks. Although this ad successfully paints the image of what an American woman may wish to be; current ads can clearly also connect with an audience and move product, by being honest in the way they are trying to target the bustling mother or other young woman's busy lifestyle. And advertise that they may be the solution to their time management struggles.

 
Consider the difference between the younger woman and the ones with “responsibility” such as the woman with dishes on her head, implying that she spends more time on her dish duties than time on her own hair. This ad closely relates to that. Here you can see the same exact text, side by side. One message in two pictures. The ad reads “Between shampoos my hair starts feeling dirty and stringy and I get very depressed. I feel ugly. So I handle the problem this simple way. It’s quick. It’s easy. It doesn’t get my hair all wet. Now I never have to worry about my hair not looking clean and shiny.” This ad is almost comical, yet very efficient in delivering the main idea of the product. Side by side a women who is smiling and holding what seems to be an unnamed beauty product, is right next to a figure with a bag on their head, but the same message to follow. This image brings the comedy, because the reality and though of someone actually trying to solve a problem by putting a bag on their head, quickly becomes unrealistic.