- Some of the publishers in this text are freedom for animals, PETA, and mercy for animals
- These texts are intended for animal lovers everywhere. and shoppers to help bring awareness to the product.
- How can we tell? By the text and images presented show a somber mood, and make you feel for them by showing their "sad" eyes and face. For example the pig in the ad criticizing Walmart, you can see that the pig is "behind bars" and the message is that the harm is being done by Walmart.
- The purpose is to get the message out that there is overuse and mistreatment of animals and animal products. To not support Walmart, and their massive meat distribution
- Animals have unique personalities and the message is to really move the idea of empathizing for them
- "If you wouldn't wear your dog, please don't wear any fur" Additionally they capitalize on the cruelty of what the effect is when you shop at Walmart.
- So as a group, these ads tell us that we need to discontinue the use of animal fur manufacturing, inhumane practices of processing meat and make-up testing, we end up having a larger effect on ourselves and may lose more than we think.
Thursday, October 22, 2015
In class AD lab
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