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1.       The insight the author is providing about this ad is the obvious, pointed out details that she, and of course the audience should notice. Such as the abundance of “Blue collar workers.. service men in uniform, and business men in suits in the foreground, the few women displayed are in the back.” Her conclusions support themselves, being that her observations are represented in the ad, and it is clear to see in front of you, the awfully common occurrence of the successful white males are all clearly in the ad, but are also some of the main points Rubin is making.

2.        She points out that, “Today, such an ad would probably represent the ethnic diversity missing from the 1950 version.” She is clearly analyzing the difference between the images the ad is portraying, vs how we see race becoming more widely accepted by the generation in front of us. This is significantly incorporating the social acceptance between races back in that time, and is an obvious comparison to the way the world works now.

3.       The culture that this ad could possibly have been attracting, is people who supported soldiers, and the idea that they are greater people than most. The ad is displaying an image that the middle to higher white class was the desired status in that point of time. The Coke ad appeals to those that that sort of life style appeals to a person. For example, someone who was not valued for who they are back in that time, could dream to be a working white man enjoying a soda in the streets. The question one could answer about the purpose of this ad, could be that any man who enjoys a coca cola can be anyone from a hero, to simply an image of success, this ad is doing a good job at making their soda the central image that seems to be making these people that enjoy their product; more significant than another in some way.

4.       An ad from this era vs. one back from that time could have many differences in what the big happy picture looks like. Back in the 50’s, people’s eyes could light up at the thought of being a young white free man in America. The world we live in now is centralized on peace and equality, and would most likely portray an image of unison, and potential success and happiness for everyone. Not the idea that you should be young, working, and white to be able to be the display image of what everyone else should have wanted in that era. Being that the color of one’s skin is not something significant anymore.